Luray, Va. –  More than 70-people in the listening area are about to lose their jobs.

Officials with Kontoor Brands, previously known as VF Corporation, are announcing the employees will be laid off at the company’s Distribution Center located on Blue Bell Avenue in Luray.

The company released a statement to WSVA News Tuesday afternoon:

“Last August, VF Corporation announced that it was separating the company into two independent, publicly traded companies: VF Corporation, a global apparel and footwear powerhouse, and a new company, named Kontoor Brands, comprising VF’s Jeanswear Brands: Wrangler^®, Lee^® and Rock & Republic^® brands, and the VF Outlet business. The separation was completed in late May. During the past several months as part of the work to separate our two companies, we completed a strategic analysis of Kontoor’s global supply chain operations.

 We evaluated how and where resources were deployed to ensure they are allocated to the areas that best enable us to meet the demands of our customers and consumers and to support the strategic priorities of our new company. This approach allows us to more efficiently utilize our resources and concentrate our efforts toward opportunities that will enable future growth. This review has led us to make the decision to wind down the second shift at our Distribution Center (DC) in Luray.

 Unfortunately, this decision will result in the elimination of about 80 positions in the second shift by mid-August. We will assist impacted employees in their transition with severance packages and outplacement services. These employees are valued colleagues who have made many contributions to our company.

 We are committed to continuing our operations in Luray. The DC will remain open and will employ about 140 employees. The DC in Luray supports our Wrangler brand in North America.”